Over the years designers have pushed themselves to create unique and inspiring designs. Companies have yearned to have websites which are innovative and make them stand out against their competitors. Yet charity websites have not progressed along with trends and expectations they seem to have been designed for launch and then only updated with minor tweaks to suit the content.
It has become a recent trend for charities to look at their online identities and branding; spending money on creating user experiences which suit their user base, and over time getting people involved with their campaigns and messages.
Below we look at charity websites which have successfully developed their online brand using modern and creative ideas. We will also discuss how each charity website can be improved because, as we all know, not every website is perfect. There are always improvements to the design or usability that may have been overlooked by management, designers, or developers.