Author:

Brad Shorr is Director of Social Media for Straight North, a Chicago web development company. Brad writes frequently on social media, SEO and copywriting topics. Connect with Straight North on Facebook.

Website: http://www.straightnorth.com

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New SEO ChallengesHow Content Creators Benefit From The New SEO

Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This post describes five important developments that content creators should be aware of, and then we’ll outline several ways to capitalize on them. Thanks ...

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Content Strategy Within The Design Process

The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field ...

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Five Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit ...

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