Author:

Carolyn Knight and Jessica Glaser are academics from the University of Wolverhampton in the UK, graphic designers, and prolific design writers. Their numerous books focus on topics including the use of space in graphic design, mnemonics and memory devices and the understanding and creation of visual hierarchy. Their latest book is the best selling ‘Graphic Design Exercise Book’, published in English by RotoVision and in Spanish by Editorial Gustavo Gili. Their company Bright Pink Communication Design, works in such areas as healthcare, construction, education, financial services and the public sector.

The Power Of TypographyCreating Exciting And Unusual Visual Hierarchies

Layout, for both print and screen, is one of the most important aspects of graphic design. Designs that extend across multiple pages or screens, whether containing large or small amounts of type, must be carefully controlled in a way that is enticing and is easy for all to access. Careful control ...

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Drawing And Mark-MakingThe Creative Way To Maximize Design Ideas With Type

As with most designers, being sure that we explore and select the most successful, memorable and stimulating designs is a vital aspect that underpins every project we undertake. For us, the beginning of a new challenge has never been as simple as asking ourselves what might be the best avenue ...

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Innovative and Memorable DesignsCreating A Lasting Impression

We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression. Visual memory is fascinating; we use it often without realizing. If for example you ask ...

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Why Subtle Typographic Choices Make All The Difference

A strong understanding of how designers control meaning is essential for anyone interested in graphic design or typography. In a previous article, we discussed how sophisticated and complex visual and verbal language can get, examining instances that show how type can be used to effectively take control of meaning. In this article, we’ll ...

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When Typography Speaks Louder Than Words

Clever graphic designers love to use typography to explore the interaction between the look of type and what type actually says. In communicating a message, a balance has to be achieved between the visual and the verbal aspects of a design. Sometimes, however, designers explore the visual aspect of type to ...

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