Author:

Craig Anderson is from copywriters Cooper Murphy. The consultancy offers content marketing, web copywriting and ecommerce copywriting services.

Twitter: Follow the author on Twitter

The Art Of Content Marketing

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online. Content marketing used to be about customer magazines and mailed ...

Read more...

E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then ...

Read more...

↑ Back to top