Author:

Bnonn is the author of a free video course on the secrets of creating websites that capture readers and turn them into customers. Known in the boroughs as the Information Highwayman, he helps small businesses sell more online by improving both their copy and design. When he’s not knee-deep in the guts of someone’s homepage, he is teaching his kids about steampunk, Nathan Fillion, and how to grapple a zombie without getting bit. (Also you can follow him on Twitter.)

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16 Pixels: For Body Copy. Anything Less Is A Costly Mistake

I know what you're thinking. “Did he just say 16 pixels? For body copy? Obnoxiously big! 12 pixels is ideal for most websites.” I’d like to persuade you otherwise. In this article, I’ll explain why 16 pixels should generally be the minimum size for body copy in modern Web design. If I don’t change your mind, perhaps you could chip in at the end and let me know why.

You see, in most cases, if you’re building websites with the font size set between 10 and 15 pixels, you are costing your clients money. And I aim to prove it. If you’re building a website for someone — even yourself — chances are its purpose is to make money. Perhaps it’s to sell a product directly, or to offer a service, or just to generate leads. Whatever the case, it’s a business asset, and ultimately it has to generate a return on investment. It has to fulfill a revenue goal.

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