Author:

Dickson is a user experience designer with a background in ethnographic research. He now practices interaction design and visual design for a wide variety of brands and enjoys working with organizations to refine their UX methodologies. You can follow his shenanigans on his blog or on Twitter.

Twitter: Follow Dickson Fong on Twitter

The S.M.A.R.T. User Experience Strategy

I was a competitive road cyclist for four years. My bikes were good, but my race results were much less impressive. Instead of medals and trophies, all I had to show for it were shaved legs and a farmer’s tan. Regardless, on the road to becoming a competitive athlete, I followed a rigorous training plan with concrete goals. These goals were specific, measurable, attainable, realistic and timely. With this training plan, I was able to quantitatively and qualitatively assess my progress and adjust my routine to match.

S.M.A.R.T. User Experience

In the years since, I’ve hung up my racing jersey and replaced it with a designer’s hat. While wearing this hat, I (and many others) have been told to “create a good user experience.” We’ve heard this in creative briefs, project kick-off meetings and critiques. It may have been a bullet point in a PowerPoint presentation or uttered by someone trying to sell a client or company on the value of their services. But there’s a fundamental problem with stating that your goal is to “create a good user experience.”

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