Fabio Carneiro is a User Experience Designer at MailChimp, where he spends his days knee-deep in HTML email, designing and developing versatile, responsive emails for 3 million MailChimp users. He’s given talks at Litmus, ConvergeSE, and The Atlanta Web Design Group, and has shared his expertise in email marketing with publications like 500Startups.
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If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages.
Emails from our families, friends and coworkers, however, are “signals.” We go out of our way to read them. But those emails aren’t the only ones — on occasion, we’ll happily read messages from businesses or complete strangers. Why? Because these emails are interesting, engaging and, most importantly, full of personality. Read more...