Author:

Gareth Hardy is a professional graphic designer and illustrator based in the United Kingdom. You can find Gareth at Down With Design or on a snowy mountain near you.

10 Common Mistakes In Logo Design

With the power of the Web, and more eyes watching than ever, it's important for a business to communicate its unique message clearly. The easiest way to recognize a company and distinguish it from others is by its logo. Below, we go through 10 common logo design mistakes that you should avoid if you want to create a successful and professional logo.

Without color, your great design may lose its identity.

A professional business should look professional. New business owners often invest a lot of time and money in property and equipment, but do not often match it by investing suitably in their logo.

The most common reasons why many logos look amateurish: the business owner wanted to save money by designing the logo quickly themselves, a friend or relative who claims to know a little about graphic design does it as a favor or the wrong people are commissioned or the business outsourced the job via one of several design competition websites, which are mostly populated by amateur designers.

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