Ilya Grigorik is a Principal Engineer at Shopify and author of High Performance Browser Networking (O’Reilly), on a mission to supercharge commerce and empower entrepreneurs around the world.
A great commerce experience is not a Lighthouse score or a set of Core Web Vitals figures (although both are important inputs), but it’s also a trilemma that carefully balances competing needs of delivering a great customer experience, dynamic storefront capabilities and long-term business objectives.
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