Author:

James Chudley has been working in UX for 14 years for UX consultancies, full-service digital agencies, within academia and client side in the public sector. He has grown and managed UX teams, managed digital products, and provided UX research and design consultancy to some of the web’s biggest brands. In his role as UX Director at cxpartners, James runs large user-centered design projects for clients such as Expedia, Aardman, Hotels.com, Lovefilm, Vodafone, Kelkoo, Moneysupermarket.com, and Channel 4. James is actively involved in the UX community regularly speaks at local and international UX events. Heco-founded UXBristol and blogs at www.photoUX.co.uk.

How To Use Photos To Sell More Online

As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I'm testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.

Person walking across a wet rock in sandals

This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences.

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