Author:

A former public and media relations executive for Toys “R” Us, Sears and Kmart, is currently director of a PR/social media agency in New York called Fresh Fluff.

The Art Of Storytelling Around An App

Every app tells a story. Apps like Pandora tell the story of music; apps like Tip N Split tell a story of a calculator; and apps like Temperature tell the story of weather. Then we have storybook apps like Alice for the iPad, which literally tell stories!

The Art Of Storytelling Around An App

The story of the cluttered app market is well known! Biz Report recently reported that the number of app downloads is estimated to reach 56 billion in 2013. And the San Francisco Chronicle has just reported that over 700,000 apps are for sale in the iTunes Store. Getting noticed is a major concern for app developers, and getting noticed sometimes requires not only a breakthrough app, but a compelling story.

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The Art Of Launching An App: A Case Study

You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in Finland.

David and Goliath App

The app world is becoming like one giant forest, millions and millions of trees. Sure, there are SEO tricks, word-of-mouth marketing tools and built-in demographic identifiers that might help move your product up the ever-growing search list of apps, whether the list is for books, games or lifestyle tools. Moreover, thousands of companies in the market today make extravagant claims of being able to get your app noticed.

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