Author:

Joshua Dodson is the Chief Innovation Officer for Converge Consulting, a measurable multi-channel marketing firm for higher education. He focuses on data-driven ways to help clients understand their website users' behavior and improve goal conversion rates. He is a long-time WordPress enthusiast, conference presenter, and innovator.

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How To Use Custom Post Types To Organize Online Marketing Campaigns

Custom post types add a level of flexibility to WordPress that makes this open-source Web development platform more useful on many levels. Whenever I have been faced with a Web-based task, especially one that involves organizing information, the first thing I do is examine WordPress to determine if it can handle the job. It usually can.

How To Use Custom Post Types To Organize Online Marketing Campaigns

As an Internet marketer and analyst, I need to be able to organize online marketing campaigns in a way that is trackable in Google Analytics. This is the perfect task for WordPress custom post types. In this article, we’ll explain how to create a WordPress plugin that enables you to organize Internet marketing campaigns using trackable URLs, shortened versions of those URLs, and trackable QR codes that you can also use for offline marketing activities.

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