Author: Joshua Johnson
Josh Johnson is the Inbound Marketing Manager for Creative Market. He's also a writer, designer, and photographer, and currently lives in Phoenix.
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Today, we'll look at what it's like to develop print material in cooperation with a major marketing company for top-name brands and retailers using Adobe Photoshop and Illustrator. For anyone in the print industry, we'll share methods and resources that you'll hopefully find helpful. For others, this article will shed light on what it's like to work for a design firm. You'll gain in-depth insight not only into the methods of professional print designers but also into the marketing implications of their work.
Though many newcomers to the design industry lean towards Web design, professional print design is still very much a viable alternative. Despite declining print sales of magazines and newspapers, print-based marketing (such as for in-store signage, direct-mail campaigns and free-standing inserts) doesn't seem to be going anywhere soon. If anything, the industry is eager to hire talent from the next generation to bring much-needed fresh ideas and innovation to the table.Read more...
Photoshop's wide array of cloning tools is the cause of many of the absolute best and worst works created with the application. In a skilled and experienced hand, these tools lead to phenomenal results. In the hands of a careless artist, Photoshop cloning can be disastrous to the credibility of the result. This article introduces the several cloning tools available in Photoshop and goes over the proper usage and best practices of each.
The Clone Stamp tool is the oldest and most widely known of the cloning tools. The basic concept is that you duplicate certain portions of an image using a source, destination and brush. To clone out the name on the tombstone above, you would select a source that shares the texture of the area you want to replace. In this case, the area around the words provides an ample source of stone texture from which to clone.Read more...