Author:

Julian Shapiro is a technical startup founder. His first startup, NameLayer, was acquired by Techstars. His current focus is on advancing motion design on the web. He hopes to bring us one step closer to Minority Report. Read more about him at Julian.com.

Twitter: Follow Julian Shapiro on Twitter

Google Profile: https://plus.google.com/104236667413773472910/posts

Faster UI Animations With Velocity.js

From a motion design perspective, Facebook.com is phenomenally static. It's purposefully dumbed down for the broadest levels of compatibility and user comfort. Facebook’s iOS apps, on the other hand, are fluid. They prioritize the design of motion; they feel like living, breathing apps.

Faster UI Animations With Velocity.js

This article serves to demonstrate that this dichotomy does not need to exist; websites can benefit from the same level of interactive and performant motion design found on mobile apps. Before diving into examples, let's first address why motion design is so beneficial.

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