Author:

Keir Whitaker works at Shopify & co-hosts The Back to Front Show podcast. He regulary writes about, and shares links on, ecommerce, the web industry & podcasting.

Twitter: Follow Keir Whitaker on Twitter

Reducing Abandoned Shopping Carts In E-Commerce

In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. A month later in April 2014, Econsultancy stated that global retailers are losing $3 trillion (USD) in sales every year from abandoned carts.

Reducing Abandoned Shopping Carts In E-Commerce

Clearly, reducing the number of abandoned carts would lead to higher store revenue — the goal of every online retailer. The question then becomes how can we, as designers and developers, help convert these “warm leads” into paying customers for our clients?

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Survey: Essential JavaScript for New Projects

Like many developers I have a standard set of files that I simply copy into every new project I start. These include base HTML templates, useful PHP functions, Sass mixins and a number of JavaScript files that I can't live without. With the advent of great libraries like Modernizr and polyfills such as the indepensable html5shim we are becoming more reliant on these resources to help us create great web sites and applications.

I thought it would be interesting to learn more about the libraries and scripts our readers on Smashing Coding use on a daily basis.

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Sidenote: LiveReload For Better Workflow

Welcome to the first entry in a new series on Smashing Coding called Sidenotes. Sidenotes are shorter than traditional Smashing Magazine articles and are designed to give you a quick introduction to useful tools and services. Over the next few weeks, we’ll be looking at productivity aids, useful apps, essential plugins and code examples that we think will help you in your daily coding work. If there is a tool, product or service that you think would be great to review, please do get in touch and let us know.

LiveReload

First up is LiveReload, a utility that eliminates the need to refresh the browser when you want to see HTML, CSS and JavaScript changes.

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Poll: Which Framework Would You Recommend To A New Developer?

When I started developing websites, back in the days when we wrote HTML proudly in uppercase, Web development frameworks didn’t really exist in the form we have today. I’m sure I’m not the only one who could dig out a folder of “include” files that helped me handle repetitive coding functions such as interacting with databases and forms.

Today, we can choose from a huge array of frameworks, which provide us with different approaches to creating websites. If you are like me, you probably just ended up using a framework either because your job required it or because you like trying out new technologies and found one that works for you. But if you had to choose anew today, which would you pick?

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