Author: Kevin Holesh
Twitter: Follow Kevin Holesh on Twitter
When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales.
A solid information architecture can do wonders for people who enjoy browsing, but some customers just want to find what they're looking for, buy it and get out. These people are search dominant, and as soon as they land on your website, they will start searching. And if they can't find your search box, they will leave. As simple as that.Read more...
Subscribe to our email newsletter for useful tips and valuable resources, sent out every second Tuesday.
Nothing is more frustrating than stubborn management. That's why we published Digital Adaptation, a new book by Paul Boag on how to help management overcome legacy practices — for good.
It's done. The Smashing Book #4, our brand new book with smart front-end techniques and design approaches. Written by respected designers and developers, neatly packed in a gorgeous hardcover.
Hungry for more content? Over 60 eBooks are waiting to be discovered in our lovely Smashing Library. And guess what? You can watch Smashing Conference talks there, too.
ABOUT US: Based out of Brooklyn, our agency provides high-end brands with top level creative and development in the digital realm. We pride ourselves in our...
What We Value We are looking for independent minded creatives who thrive in a small team model but are not afraid of the big stage. Working with pe...