Author:

Kevin Stone is a user experience and product designer based in Bristol UK. He is currently the Head of UX for Coull - a technology company that is reinventing the way online video advertising works. Prior to joinining Coull, Kevin worked at some of the UK's largest organisations including the BBC, Wellcome Trust and Digitas LBi.

Twitter: Follow Kevin Stone on Twitter

The Last Goodbye: How To Shut Down A Failing Product

The true power of the web has always depended on the open nature of its technology. Anyone who’s interested can create a website, and anyone with an idea could turn out the next Facebook. Technology takes no heed of gender, creed or race, but is reduced down to code and the desire to create.

The Last Goodbye: How To Shut Down A Failing Product

This great power has produced unbounded enthusiasm, and everyone you meet has an idea for the “next great website or app.” Buried within this enthusiasm, however, is the harsh reality that many new products fail. But what should you do if your product does fail? How do you close a product with dignity, so that both you and your users leave on good terms?

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