Laura (@laurabusche) is currently completing her M.A. in Design Management at the Savannah College of Art & Design and holds a bachelor’s degree in Business Administration from American University in Washington DC. She is passionate about consumer research, digital marketing, design thinking, lean branding, and their exciting crosspoints. She is currently writing O'Reilly’s Lean Branding book, coming out in 2014. Laura regularly blogs about branding and business at She has worked in Groupon, interned at National Geographic and cofounded a digital agency called Ozone Group in 2008.

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Up On The Wall: How Working Walls Unlock Creative Insight

Research wall, design wall, research board, ideation wall, inspiration board, moodboard, pinboard — Working walls are known by countless names. Underlying them all is a single idea: that physically pinning our sources of inspiration and work in progress, and surrounding ourselves with them, can help us to rearrange concepts and unlock breakthrough insights.

Up On The Wall: How Working Walls Unlock Creative Insight

In their 2009 paper on creativity in design, human media interaction researcher Dhaval Vyas and his colleagues coined the term “artful surfaces” to refer to “surfaces that designers create by externalizing their work-related activities, to be able to effectively support their everyday way of working.”


Hand-Sketching: Things You Didn’t Know Your Doodles Could Accomplish

Is sketching by hand more than a nostalgic activity? How is paper any different from a screen, especially when hardware is becoming more and more sophisticated? Is improving your hand-sketching skills really worthwhile when high-tech software is advancing every day?

Hand-Sketching: Things You Didn't Know Your Doodles Could Accomplish

Everyone seems to have a strong opinion about hand-sketching these days. Some absolutely hate the thought of putting their ideas to paper because they can’t draw to save their lives. Others couldn’t imagine their creativity surviving without it. Love it or hate it, there’s much more to a sketchbook than old-school charm.


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