Author: Laura Busche
Laura (@laurabusche) is currently completing her M.A. in Design Management at the Savannah College of Art & Design and holds a bachelor’s degree in Business Administration from American University in Washington DC. She is passionate about consumer research, digital marketing, design thinking, lean branding, and their exciting crosspoints. She is currently writing O'Reilly’s Lean Branding book, coming out in 2014. Laura regularly blogs about branding and business at leanbranding.com/blog. She has worked in Groupon, interned at National Geographic and cofounded a digital agency called Ozone Group in 2008.
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