Idiots, Drama Queens and Scammers: Improving Customer Service with UX
- November 1st, 2011
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User experience design isn’t just about building wireframes and Photoshop mock-ups. It extends to areas that you wouldn’t necessarily think are part of the discipline. For example, your customer service department can have a huge impact on your website’s overall user experience. Similarly, the design of your user experience could have ...
Read more...How Metrics Can Make You A Better Designer
- September 20th, 2011
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Metrics can be a touchy subject in design. When I say things like, “Designers should embrace A/B testing” or “Metrics can improve design,” I often hear concerns. Many designers tell me they feel that metrics displace creativity or create a paint-by-numbers scenario. They don’t want their training and intuition to ...
Read more...Breaking The Rules: A UX Case Study
- August 17th, 2011
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I read a lot of design articles about best practices for improving the flow of sign-up forms. Most of these articles offer great advice, such as minimizing the number of steps, asking for as little information up front as possible, and providing clear feedback on the status of the user’s ...
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