Lawrence Howlett has a real passion for user experience and digital marketing. He owns and runs Newedge — a full service digital agency that he started up from a back bedroom and now operates sites for high street brands and house hold names. When he is not messing around in a browser somewhere, you can find Lawrence with his race team at a race track in the UK (he used to race with Lewis Hamilton), mountain biking or playing table tennis, while spending time with his beautiful wife and family in Northamptonshire, UK.

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How To Plan Your Next Mobile E-Commerce Website

The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%... go figure!

How To Plan Your Next Mobile E-Commerce Website

In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:

  1. Who are we building this mobile website for?
  2. How will we measure conversion success?
  3. What design factors affect mobile e-commerce conversion rates?
  4. What is the ideal product page?

Let's get started.


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