Author:

Lawrence Howlett has a real passion for user experience and digital marketing. He owns and runs Newedge — a full service digital agency that he started up from a back bedroom and now operates sites for high street brands and house hold names. When he is not messing around in a browser somewhere, you can find Lawrence with his race team at a race track in the UK (he used to race with Lewis Hamilton), mountain biking or playing table tennis, while spending time with his beautiful wife and family in Northamptonshire, UK.

Twitter: Follow Lawrence Howlett on Twitter

How To Plan Your Next Mobile E-Commerce Website

The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%... go figure!

How To Plan Your Next Mobile E-Commerce Website

In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:

  1. Who are we building this mobile website for?
  2. How will we measure conversion success?
  3. What design factors affect mobile e-commerce conversion rates?
  4. What is the ideal product page?

Let's get started.

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