Author:

Lawrence Howlett has a real passion for user experience and lead generation. He owns and runs www.newedge.co.uk — a full service digital agency, started from his bedroom, that now operates websites and manages digital marketing campaigns for high street brands and house hold names. Lawrence also shares his expert knowledge through eLearning courses, eBooks and blogging - connect over at http://lawrencehowlett.co.uk/.

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How To Plan Your Next Mobile E-Commerce Website

The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%... go figure!

How To Plan Your Next Mobile E-Commerce Website

In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:

  1. Who are we building this mobile website for?
  2. How will we measure conversion success?
  3. What design factors affect mobile e-commerce conversion rates?
  4. What is the ideal product page?

Let's get started.

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