Each year, the battle for television ratings begins. Networks unveil their latest creations, jockeying for position in the ratings race, doing everything and anything within their means to gain and keep as many viewers as possible. Months, sometimes years of planning, preparation, marketing, shooting, and editing are laid bare on the "tube" for all to see. Some shows fail miserably and are cancelled after a few months. Others thrive, and become the next big thing. They all hope to become the next American Idol.
Television broadcasts continue to have a major impact on society both in positive and negative ways. Whether you have a long-standing love affair with your television set, or you just use it to kill the monotony when you're taking a break from the internet, I'm sure you'll agree that, due to the overwhelming impact TV has had on modern society (and on television producers' pocketbooks), techniques and principles unique to television broadcast production and marketing are worth examining.
Let's see if there are lessons to be learned from the television broadcasting medium that can be applied to web development, design, and related fields.