Author:

Lyndon Cerejo is a certified user experience & usability strategist at Capgemini with a successful track record with clients including Allstate, American Express, Coca-Cola, General Motors, Merrill Lynch, and Walmart. His key areas of expertise are user experience analysis, information architecture and rapid prototyping usability testing, online strategy & marketing. He is the co-author of marketing.com - a book about marketing adaptations on the Internet.

Twitter: Follow Lyndon Cerejo on Twitter

Lessons Learned From An App Graveyard

Guesstimates by analysts put the number of mobile app downloads this year at somewhere between 56 and 82 billion, with the average user downloading somewhere between 26 and 41 apps, with a smaller subset of those apps being used on a regular basis.

Lessons From An App Graveyard

Other numbers indicate that 95% of downloaded apps are abandoned within a month and 26% of apps are only used once. Depending on the user, these abandoned apps are deleted or ignored, never to be opened again. I choose to leave these ignored apps on my phone and tablet, and at last count, I had over 375 apps on my iPhone.

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Guidelines and Best PracticesThe Elements Of The Mobile User Experience

Mobile users and mobile usage are growing. With more users doing more on mobile, the spotlight is on how to improve the individual elements that together create the mobile user experience.

The Elements Of The Mobile User Experience

The mobile user experience encompasses the user’s perceptions and feelings before, during and after their interaction with your mobile presence — be it through a browser or an app — using a mobile device that could lie anywhere on the continuum from low-end feature phone to high-definition tablet.

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User Experience Takeaways From Online Car Shopping

Emergency car shopping is no fun. This past month was the second time I had to shop for a car in a short timeframe without advance warning. Like most informed shoppers, I went online to get a feel for my options, armed with knowledge of what I was looking for: apart from safety, gas mileage and reliability, it had to comfortably seat six and not require me to take out a second mortgage.

User Experience Takeaways From Online Car Shopping

I felt like a persona out of a scenario that I had role-played a few years ago when our UX team conducted a global UX benchmarking project for General Motors. That year, a JD Power consumer satisfaction study revealed that 68% of GM’s US websites were below the industry average, with two in the bottom 10%. This time, though, the experience was personal and made me think about the lessons to be learned from the experience of shopping for a car online that could be applied to any website.

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Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process

Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process.

Funnel Part 2

Inform and reinforce the customer’s buying decisions by offering in-depth product information. The content on product pages should be relevant and should give the customer a virtual feel for the product. Ensure that your website addresses the key elements of a product page.

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Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether.

Purchase Funnel

In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as they move closer to the purchasing stage. While this is natural and expected, improving the user experience can reduce this loss by removing unnecessary barriers to shopping online.

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A User-Centered Approach To Web Design For Mobile Devices

For the past few years, we've heard pundits declaring each year as "year of the mobile Web"; each year trying to sound more convincing than the previous. Whether 2011 will be the real "year of the mobile" remains to be seen, but what is indisputable is the fact that the mobile usage of the Web is growing and evolving. As it evolves, so does the mobile user experience, driven by advances in mobile device technology — from better browsers on basic mobile phones (or feature phones — remember the Motorola RAZR?) to the increased adoption of smartphones and tablets.

From designer's screens to smaller mobile screens

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The term "Mobile Web" (although often criticized) is commonly used to describe accessing the internet using a mobile device. This definition is broad enough to cover everything from using a browser on a feature phone, to using highly customized apps on smartphones or tablets.

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Design Better And Faster With Rapid Prototyping

The old adage, "a picture speaks a thousand words" captures what user interface prototyping is all about: using visuals to describe thousands of words' worth of design and development specifications that detail how a system should behave and look. In an iterative approach to user interface design, rapid prototyping is the process of quickly mocking up the future state of a system, be it a website or application, and validating it with a broader team of users, stakeholders, developers and designers. Doing this rapidly and iteratively generates feedback early and often in the process, improving the final design and reducing the need for changes during development.

The rapid prototyping process: prototype - review - refine

Prototypes range from rough paper sketches to interactive simulations that look and function like the final product. The keys to successful rapid prototyping are revising quickly based on feedback and using the appropriate prototyping approach. Rapid prototyping helps teams experiment with multiple approaches and ideas, it facilitates discussion through visuals instead of words, it ensures that everyone shares a common understanding, and it reduces risk and avoids missed requirements, leading to a better design faster.

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