Author:

Maggie Macnab has been recognized as an innovative design communicator for over three decades in design publications and with international honors. She has written two books on design theory, Design by Nature (New Riders, 2011) and Decoding Design (F+W, 2008). She teaches at Santa Fe University of Art and Design, Institute of American Indian Arts, the University of New Mexico, and Santa Fe Community College, and speaks and leads workshops on designing with nature in mind. Maggie is committed to beautiful and functional design and creative problem solving based in nature's richly practical process. Macnab Design Design by Nature Decoding Design

Website: Macnab Design

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Design LanguageThe Organic Ambigram

The ambigram is one of the few modern letterforms that engage both your intellect and intuition simultaneously. It reads as a word while also communicating a deeply familiar pattern. This is something beyond the ambigram’s obviously clever construction. I’ve thought quite a bit about why I love this word-image hybrid, ...

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Symmetry: A Balancing Act In Two (Or More) Parts

Symmetry is the ordering principle in nature that represents the center of balance between two or more opposing sides. As a fundamental design principle, it permeates everything: from man-made architecture to natural crystalline formations. In nature, symmetry exists with such precision and beauty that we can’t help but attribute it ...

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