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Marc is a magazine publisher embracing great journalism, brilliant design, innovation in branding and excitement in everything. He writes mainly about design, culture and publishing.

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Making Advertising Work In A Responsive World

Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to be seen as under the thumb of an advertiser, and on the other side, advertisers don’t want to be seen to be enforcing their views on the free press.

Making Advertising Work In A Responsive World

The relationship between the media and marketeers is the greatest sham marriage of all time: convenience, rarely love. We need each other. Writers need to be paid, and people making products need to be paid too. That being said, the journalism profession has been somewhat eager to hand a lot of control of their content to advertisers for some time now.

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