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Mark Reeves is a web developer and founder of Clearbold, a development & consulting practice focused on content management and front-end web development. You can find him on Twitter, subscribe to his newsletter or visit Clearbold.com.

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How To Sell The Value Of Mobile To Clients

As Web designers and developers, we see the value in supporting mobile devices every day. We’re well-versed in tactics and techniques for adapting our work to mobile. Our challenge is to be equally well-versed in selling our clients on that value as being something in which they need to invest precious budget dollars.

How To Sell The Value Of Mobile To Clients

I’ve been describing what I call the “mobile imperative” for a few years now when talking to clients or advocating support for mobile devices in Web design projects. The mobile user experience is not an add-on. It’s now a major part of the Web as we know it, and our clients’ content and tools will appear on an increasing number of devices, screens and contexts.

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