Author:

Dr. Nadine Chahine is an award winning Lebanese type designer working as the Arabic and Legibility Specialist at Monotype. She has won several awards including two from Type Director's Club in New York in 2008 and 2011. Her work is featured in Megg's History of Graphic Design and in 2012 she was selected for Fast Company's 100 Most Creative People in Business, and again to its Most Creative People in Business 1000 in 2014. Her typefaces include: the best-selling Frutiger Arabic, Neue Helvetica Arabic, Univers Next Arabic, Palatino and Palatino Sans Arabic, Koufiya, and BigVesta Arabic.

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A Type Design Brief: What Is In It, And Why Does It Matter?

Type design is equal parts suffering and euphoria. It is a walk along a winding road that goes on for many weeks and months before it’s done. A type design brief is like a charter path: It asks you questions, and the answers will guide you to where you want to be.

A Type Design Brief: What Is In It, And Why Does It Matter?

It will not make the walk much shorter, but the chances of getting lost will be much lower. Below are six questions that will shape the typeface through its first moments of creation and serve as guiding principles through the various stages of the design.

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