Author:

Nathan Barry is the founder of ConvertKit, an email marketing application, as well as the author of The App Design Handbook and Designing Web Applications. His latest book, Authority, teaches authors how to profit from self-publishing.

How To Launch Anything

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one.

How To Launch Anything

But many of the posts I read for my first product launch didn’t help me very much. The material was too fluffy, the marketing ideas were vague, or the advice didn’t apply to my tiny business. Having launched five new products in fewer than nine months, I’ve turned product launches into a science.

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How To Use Icons To Support Content In Web Design

Why use icons? Design is all about communication: it doesn't matter how important or exciting the information that you're sharing is if you fail to hook your visitors. When initially viewing a website, most users will first scan the page for visually interesting content, and only after something grabs their attention will they actually begin reading. Icons are a simple, effective way to draw users into the content of your website.

Icons serve the same psychological purpose as paragraph breaks: they visually break up the content, making it less intimidating. A well-formatted page, with text broken into easily accessible paragraphs and accented by icons, is easy to read and visually interesting enough to sustain the user's attention. So, stop wasting time writing so much content that no one will read, and start using icons!

In this article we showcase beautiful examples and best practices of using icons to support content in web design. Please feel free to take a look at the showcases of navigation menus, search boxes, blockquotes and web forms.

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