Author:

Nathan Ford is a Texas-born designer/developer happily working at Mark Boulton Design in Penarth, Wales. His free time is consumed creating things – some you may have used before, including tools like Fount, MIN, and Unify. You can read more of his work at Art=Work.

Website: Art=Work

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Applying Macrotypography For A More Readable Web Page

Any application of typography can be divided into two arenas: micro and macro. Understanding the difference between the two is especially useful when crafting a reading experience, because it allows the designer to know when to focus on legibility and when to focus on readability. This article focuses mostly on a ...

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Craft An Irresistible Price By Focusing On Your Users

Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit ...

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