You may be wondering why you're reading about the good old semantics on Smashing Magazine. Why doesn't this article deal with HTML5 or another fancy new language: anything but plain, clear, tired old semantics. You may even find the subject boring, being a devoted front-end developer. You don't need a lecture on semantics. You've done a good job keeping up with the Web these last 10 years, and you know pretty much all there is to know.
People looking for bananas might think twice before buying these.
I'm writing about HTML semantics because I've noticed that semantic values are often handled sloppily and are sometimes neglected, even today. A huge void remains in semantic consistency and clarity, begging to be filled. We need better and more consistent naming conventions and smarter ways to construct HTML templates, to give us more consistent, clearer and readable HTML code. If that doesn't sound like paradise, I don't know what does.