Author: Oliver Reichenstein
Oliver Reichenstein is the founder and CEO of iA, a user experience design agency with offices in Tokyo and Zurich.
Website: Information Architects Inc
There he goes, the web designer, stepping up to the counter of an empty McDonald’s at 3 o’clock in the morning. He is scanning the overhead menu, putting a cheeseburger in his mental shopping basket. “Cheezubahga, onegaishimasu,” we hear him say, “with an iced tea.” Waiting for his order, he examines ...Read more...
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