Author:

Paul Boag is the author of Digital Adaptation and a leader in digital strategy with over 20 years experience. Through consultancy, speaking, writing, training and mentoring he passionately promotes digital best practice.

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Google Profile: https://plus.google.com/104773474799178830141/posts

Dealing With Redundant, Out-Of-Date and Trivial (ROT) Content

Publishing content to the web is expensive. I know what you're thinking: no, it's not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, encouraging you to put more and more content online.

Dealing With Content ROT

In fact, the cost is so cheap that many organizations let almost any employee put content online. They install a content management system and give staff free rein. Even those who enforce standards for consistency and accuracy still produce a lot of content. After all, somebody might find that piece of content useful. But you will soon discover hidden costs. Costs that are crippling larger organizations.

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All You Need To Know About Customer Journey Mapping

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”

All You Need To Know About Customer Journey Mapping

Francisco Inchauste wrote those words on this website back in 2010. His post is just one of many on this website that talk about the power of storytelling to engage users. But storytelling is not just a tool to engage users. It is also a powerful way to teach organizations more about their customers.

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Designing With Your Clients

We have all known the pain of a client interfering in the design process. Phrases like “Make the logo bigger” and “Put that above the fold” have become a running joke in the web design community.

Designing With Your Clients

It is not unusual for web designers to lose money on a project as a result of the client endlessly iterating on the design. After a few bad experiences, we start to exclude the client from the process. We limit their number of iterations and avoid consulting with them.

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Why You Should Include Your Developer In The Design Process

Should designers be able to code? This topic never seems to die, with its endless blog posts, Twitter discussions and conference talks. But the developer’s involvement in the design process seems to be addressed very little. This is a shame, because developers have a huge amount to add to discussions about design.

Why You Should Include Your Developer In The Design Process

The unfortunate truth is that many designers have a somewhat elitist attitude towards design. They believe that only they can come up with good design ideas. That is simply not true.

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You Are Not A Machine. You Are Not Alone.

Many of us struggle silently with mental health problems and many more are affected by them, either directly or indirectly. {Geek} Mental Help Week starts today and we would like to help raise awareness with a couple of articles exploring these issues. – Ed.

It was pouring with rain and I found myself driving. I didn’t know where I was going. I just needed out of the house. I needed to escape. After what felt like an age I found myself parked outside my parents' house, just staring at their front door. Eventually I got out of the car, rang the doorbell and burst into tears the moment my mum answered.

You Are Not A Machine. You Are Not Alone.

Me, a grown man. A respected figure in my field. A success. Standing on the doorstep of my parents' house, crying to my mum like a small child. This was the breaking point for me, the minute I finally realized I had depression. In fact I’d been depressed for over a decade. Burnt out. Used up with nothing left to give.

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Are Your Internal Systems Damaging Your Business?

The internal systems of many organizations have shocking user interfaces. This costs companies in productivity, training and even the customer experience. Fortunately, we can fix this.

Are Your Internal Systems Damaging Your Business?

"How come I can download an app on my phone and instantly know how to use it, yet need training to use our content management system? Shouldn’t our system be intuitive?" This was just one of the comments I heard in a recent stakeholder interview. People are fed up with inadequate internal systems. Many of those I interviewed had given up on the official software. Instead, they use tools like Dropbox, Google Docs and Evernote.

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Take A Digital Health Check

Have you ever wondered how digitally healthy the organization where you work at really is? If you're a freelancer or work at an agency, well, have you thought about the health of your clients?

Take A Digital Health Check

I’m not talking about whether you have the latest mobile application or a responsive website. I’m talking about the organization that sits behind these digital tools. If the organization is not digitally healthy, then even the best technology and design will fail. As digital professionals, we like to complain that the organizations with which we work are a hindrance. But are they? Exactly how digitally-friendly are the companies we work for?

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Stop Wasting Users’ Time

Our users are precious about their time and we must stop wasting it. On each project ask two questions: “Am I saving myself time at the expense of the user?” and “How can I save the user time here?” What is the single most precious commodity in Western society? Money? Status? I would argue it is time.

Stop Wasting Users' Time

We are protective of our time, and with good reason. There are so many demands on it. We have so much to do. So much pressure. People hate to have their time wasted, especially online. We spend so much of our time online these days, and every interaction demands a slice of our time. One minor inconvenience on a website might not be much, but, accumulated, it is death by a thousand cuts.

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Are We Thinking About Digital All Wrong?

I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You will be criticized.

Are We Thinking About Digital All Wrong?

My book Digital Adaptation will soon be officially released, and I know a lot of clever people are going to disagree with what I have written. They are going to argue that I focus too much on digital and its characteristics and its implications and its impact on business and on the way we work and organize teams, when ultimately digital is just a tool.

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Making Yourself Redundant

Can you imagine your company having a chief electricity officer? Seems ridiculous doesn't it, but many large businesses did when electricity first started to power the industrial economy. Electricity is such an integral part of our working life that it is impossible to imagine life without it. Companies just couldn't operate without power, but it wasn't always that way.

Making Yourself Redundant

Many business leaders failed to grasp the full potential of electricity after it was first introduced. Over a decade after introducing electricity, they were still building factories by water, despite no longer needing it to power their machinery. These business leaders needed help integrating the new technology into their thinking and that is where the chief electricity officer came in.

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