Author:

Paul Boag has been working with the web since 1994. He is now co-founder of the web design agency Headscape, where he works closely with clients to establish their web strategy. Paul is a prolific writer having written the Website Owners Manual, Building Websites for Return on Investment, Client Centric Web Design and numerous articles for publications such as .net magazine, Smashing Magazine and the Web Designers Depot. Paul also speaks extensively on various aspects of web design both at conferences across the world and on his award winning Web design podcast boagworld.

Website: http://www.boagworld.com

Twitter: Follow the author on Twitter

Google Profile: https://plus.google.com/104773474799178830141/posts

When Traditional Solutions Fall ShortNavigation For Mega-Sites

For most websites, navigation is not particularly challenging. A primary navigation bar, supported by sub-navigation, is often enough. Typically, sub-navigation displays the parent, siblings and children of the current page. A persistent primary navigation bar shows top-level pages, allowing users to move between sections. However, there is one class of website ...

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Do's And Don'tsHow To Use Email To Alienate Your Users

Spam! Monty Python may love it, but the rest of us are not so convinced. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing? Most of us have a love/hate relationship with email. Its one of those necessary ...

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Opinion ColumnThe Inconvenient Truth About SEO

Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to ...

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Website ManagementAn Organizational Structure That Supports Your Digital Presence

Which category does your organization’s Web presence fall into? Over- or under-managed? When it comes to the Web, few organizations have found the Goldilocks zone. Their online activities are either under-managed with minimal policies and procedures, or dogged by bureaucracy and internal politics. Those that fall into the former category are ...

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Business StrategyGiving Our Clients The Best Deal In Mobile

Are we cheating our clients when it comes to mobile? More precisely, are we allowing our desire for mobile work to get in the way of providing our clients with the best solution for their business needs? This is the uncomfortable question we asked ourselves recently when redesigning our agency’s ...

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Why Positive Reinforcement Is ImportantAre You Giving Your Users Positive Feedback?

We love to tell users that they have done something wrong. We have error messages for everything from poorly formatted telephone numbers to incorrect logins. But what about our user’s successes, do we celebrate them? Do we tell them they are doing something right? It is as important to tell users ...

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Successful Projects Without a MiddlemanWhy Account Managers Shouldn’t Prevent Designers From Speaking To Clients

Working as a Web designer can suck sometimes. This is especially true when you don’t get to work alongside the client. Unfortunately this scenario is more common than you would think. Many organizations have been carefully structured to keep the Web designer and the client apart. But is that really ...

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Work, Life And Side Projects

There is no doubt about it, I am a hypocrite. Fortunately nobody has noticed… until now. Here’s the thing. On one hand I talk about the importance of having a good work/life balance, and yet on the other I prefer to hire people who do personal projects in their spare ...

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Social Media Is A Part Of The User Experience

The term “social media guru” has almost become a dirty word within the Web community. In fact, despite most of us being early adopters of social networks such as Facebook or Twitter, we consider social media the purview of marketeers. It certainly isn’t our responsibility—we build websites, we don’t run marketing ...

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