Author:

Paul Boag has been working with the web since 1994. He is now co-founder of the web design agency Headscape, where he works closely with clients to establish their web strategy. Paul is a prolific writer having written the Website Owners Manual, Building Websites for Return on Investment, Client Centric Web Design, Digital Adaptation and numerous articles for publications such as .net magazine, Smashing Magazine and the Web Designers Depot. Paul also speaks extensively on various aspects of web design both at conferences across the world and on his award winning Web design podcast boagworld.

Twitter: Follow Paul Boag on Twitter

Google Profile: https://plus.google.com/104773474799178830141/posts

Take A Digital Health Check

Have you ever wondered how digitally healthy the organization where you work at really is? If you're a freelancer or work at an agency, well, have you thought about the health of your clients?

Take A Digital Health Check

I’m not talking about whether you have the latest mobile application or a responsive website. I’m talking about the organization that sits behind these digital tools. If the organization is not digitally healthy, then even the best technology and design will fail. As digital professionals, we like to complain that the organizations with which we work are a hindrance. But are they? Exactly how digitally-friendly are the companies we work for?

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Stop Wasting Users’ Time

Our users are precious about their time and we must stop wasting it. On each project ask two questions: “Am I saving myself time at the expense of the user?” and “How can I save the user time here?” What is the single most precious commodity in Western society? Money? Status? I would argue it is time.

Stop Wasting Users' Time

We are protective of our time, and with good reason. There are so many demands on it. We have so much to do. So much pressure. People hate to have their time wasted, especially online. We spend so much of our time online these days, and every interaction demands a slice of our time. One minor inconvenience on a website might not be much, but, accumulated, it is death by a thousand cuts.

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Are We Thinking About Digital All Wrong?

I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You will be criticized.

Are We Thinking About Digital All Wrong?

My book Digital Adaptation will soon be officially released, and I know a lot of clever people are going to disagree with what I have written. They are going to argue that I focus too much on digital and its characteristics and its implications and its impact on business and on the way we work and organize teams, when ultimately digital is just a tool.

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Making Yourself Redundant

Can you imagine your company having a chief electricity officer? Seems ridiculous doesn't it, but many large businesses did when electricity first started to power the industrial economy. Electricity is such an integral part of our working life that it is impossible to imagine life without it. Companies just couldn't operate without power, but it wasn't always that way.

Making Yourself Redundant

Many business leaders failed to grasp the full potential of electricity after it was first introduced. Over a decade after introducing electricity, they were still building factories by water, despite no longer needing it to power their machinery. These business leaders needed help integrating the new technology into their thinking and that is where the chief electricity officer came in.

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So You Want To Write A Digital Strategy?

“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents?

So You Want To Write A Digital Strategy?

Yes, we understand the Web, but we don’t know how to write a document that is essentially a business strategy. What even goes into a digital strategy! Unfortunately, this is something management seems to increasingly request from Web designers.

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Taming The Email Beast

In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time.

Taming The Email Beast

We know now it didn’t work out that way. Our definition of clean changed. Instead of wearing underwear for multiple days, we started using a fresh pair every day, and so the amount of washing required increased. In short, technology enabled us to do more, not less.

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Navigation For Mega-Sites

For most websites, navigation is not particularly challenging. A primary navigation bar, supported by sub-navigation, is often enough. Typically, sub-navigation displays the parent, siblings and children of the current page.

Navigation For Mega-Sites

A persistent primary navigation bar shows top-level pages, allowing users to move between sections. However, there is one class of website for which this traditional form of navigation falls short. It is what I refer to as a "mega-site".

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