Author:

Rick Sloboda is a Web writer at Webcopyplus, which helps businesses increase online traffic and sales with optimized Web copy. He speaks frequently at Web-related forums and seminars, and conducts Web content studies with organizations in Europe and the US, including Yale University. For more information on writing for the Web, read his blog Web Writing: The Good, Bad and Ugly.

Why Can’t We(bbies) Be Friends?

The Web industry is loaded with some of the globe’s brightest minds and revolutionary technologies. Yet, designers, developers, copywriters and other Web types repeatedly fail to reach their full collective capacities. The blame is typically put on big egos or lack of understanding, which is in line with such generalizations ...

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How To Improve Your Branding With Your Content

Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So ...

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