Author: Ros Hodgekiss
Twitter: Follow Ros Hodgekiss on Twitter
If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?
Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.Read more...