Author:

Ros Hodgekiss is the Community Manager for Campaign Monitor, an email marketing and copywriting nerd, Disaster Volunteer with the American Red Cross and an enthusiastic, but not polished dancer. Her experiences from 8 years of creating and sending email campaigns have resulted in countless resources for email coders, including blog posts and Smashing Magazine articles, the Guide to CSS support in Email and the Guide to Responsive Email Design. When not cycling around San Francisco, Ros spends her time educating designers on the black art of email marketing.

Twitter: Follow Ros Hodgekiss on Twitter

Google Profile: https://plus.google.com/+RosHodgekiss/posts

What 22 Billion Newsletters Tell Us About Designing For Mobile Email

Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond.

What 22 Billion Newsletters Tell Us About Designing For Mobile Email

In this article, we’ll interpret the numbers from our “Email Marketing Trends” report to help designers like you make informed decisions about what works and what doesn’t in email newsletters.

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Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?

Email Marketing For Mobile App Creators

Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.

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From Monitor To Mobile: Optimizing Email Newsletters With CSS

HTML email has a reputation for being a particularly tough design medium. So tough, in fact, that many designers regard coding and testing even the simplest email design to be almost as bad as fixing display quirks in Internet Explorer 6, and only slightly better than a tooth extraction. So, it’s with much courage that I tell you today about using CSS in email newsletters: what works, where it’s going and what you should do next.

From Monitor To Mobile: Optimizing Email Newsletters With CSS

After reading this article, you will hopefully come away with a few ideas on how to start coding email designs with improved readability and usability when viewed in Web, mobile and email desktop clients alike. Also included are a variety of resources to get you on the right path with using CSS in email.

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