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Ross Popoff-Walker has worked as a UX designer on sites and mobile apps for brands big and small. He now helps startup teams shape and execute big ideas with love and craft. You can find him writing at or on Twitter @rosspw.

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Great Products Focus On A Motif

What does it take to craft a great product? For those of us who design and build apps, websites and software, a great product means one that delights its users. But digital product development is a complex beast.

Great Products Focus On A Motif

Delivering a successful product requires multidisciplinary teams to efficiently work through varying opinions and conflicting views and, ultimately, to gather behind a common vision with a focused plan.


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