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Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia. She is the editor in chief of A List Apart magazine and the author of Content Everywhere, a book about creating flexible, mobile-ready content. She also offers in-house workshops to clients like Trek Bicycles, The Bill & Melinda Gates Foundation, and Harvard, and speaks at web conferences worldwide. Find her on Twitter @sara_ann_marie or at

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Content Knowledge Is Power

“Content matters!” “Comp with real copy!” “Have a plan!” By now, you’ve probably heard the refrain: making mobile work is hard if you don’t consider your content. But content knowledge isn’t just about ditching lorem ipsum in a couple of comps.

Content Knowledge Is Power

Countless organizations now have a decade or two’s worth of Web content — content that’s shoved somewhere underneath their redesigned-nine-times home page. Content that’s stuck in the crannies of some sub-sub-subnavigation. Content that’s clogging up a CMS with WYSIWYG-generated markup.


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