Author:

As content strategist and industry blogger at Navigator Multimedia, Sarah Bauer foresees an exciting gold rush of writing opportunities for herself and others online. Currently working on an e-book aimed at helping small businesses get a start online, Sarah also enjoys writing music reviews and seeing as much live sound as possible while living in Vancouver. She blogs for Navigator here and wants to get more stuff over here.

It Works For “You”: A User-Centric Guideline To Product Pages

Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process.

It Works For You: A User-Centric Guideline To Product Pages

As the “strong link in any conversion,” product pages have so much potential. We can create user-centric descriptions and layouts that are downright appropriate in their effectiveness: as Erin Kissane says, “offering [users] precisely what they need, exactly when they need it, and in just the right form.”

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Fluidity Of Content And Design: Learning From Where The Wild Things Are

Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. It goes that one night, protagonist Max “wore his wolf suit and made mischief of one kind or another.” He hammers nails into walls, pesters a small dog. Author Maurice Sendak doesn’t explain these hijinks textually for the reader. The mischievous acts are illustrated on the right-hand pages. Readers make the narrative connections for themselves.

Photo of Where the Wild Things Are

The words and pictures depend on each other for completeness. Web designers can employ the same complementary dependence of graphic and text in their own work. It encourages a sense of belonging and can create strong first impressions, which are often essential to effective Web design.

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