Author:

Scotty Vernon is a creative designer with 7 year's experience; a geek, massive digital junkie, music lover and social media fanatic. I love great design, funky interface animations, and cutting edge technology and get easily excited about anything that combines all three! You can follow me on Twitter.

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Showcase of Beautiful (or Creative) E-Commerce Websites

Designers are constantly striving to create eye-catching designs without losing the usability features that add significant importance to the experience of online shopping. Today's showcase presents a variety of websites with elegant design solutions and innovative design techniques. We have analyzed the designs and now discuss their advantages and disadvantages in this review. We also suggest improvements and further ideas that could help improve shopping experience on these sites. Hopefully, you can learn something useful from our thoughts.

Oi Polloi is small retail store based in the Northern Quarter, Manchester, UK. This website has a retro style, supported by the typewriter-style typograph and old print-style textures. They capture the Oi Polloi brand well. The navigation menu is a good old drop-down which doesn’t quite work, especially because the page has six of them on top. This requires a bit more clicks than you’re used to on an e-commerce website. When you roll over an item on a product page, a tooltip provides details about available (and unavailable) colours and sizes. It might be useful including these options in the search as well.

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