Author:

Shay Howe is a professional web and user interface designer currently living in Chicago, IL. He writes about web design in his own blog over at letscounthedays and would love to hear from you on Twitter.

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Turning All Clients Into Dream Clients (or Common Client Difficulties)

Clients can be tough… real tough. Working side by side with some clients can be an agonizing experience — an experience so painful that you often wonder what exactly you have gotten yourself into. On the other hand, some clients are an absolute dream to work with. Every day spent working with them reminds you why you became a Web designer and just how enjoyable your job actually is. The question then is, how do we take our most difficult clients and turn them into dream clients? The answer may be easier than you realize.

Client sets too high of expectations.

Clients often require a bit of hand-holding. When dealt with correctly, this is not too overwhelming; it just calls for some simple guidance. You may be surprised by how a few extra emails here and there can make a world of difference. Outlined here are some of the most common client difficulties we run into and how to best resolve them.

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Getting Started with Banner Advertisements

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.

Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.

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