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Simon is the editor of the UI/marketing blog TheGodfounder with a not so secret love for bootstrapping. Advisor for iubenda. Personal Site, Twitter

Website: Simon Schmid

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Emotional DesignThe Personality Layer

Today we’ll have a look at a few projects in which the consistent use of the well-known term “emotional design” can result in a great personality. Positive attitude often leads to people sharing and even advocating for your product with their peers. Positive emotions instill positive memories and make users want ...

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Elements Of A Viral Launch Page

Google+, Hipster, Connect.me and Instagram! They all hit a gazillion users in no time at all — and you can even read all about it in everyday media today. This is every product creator’s dream. Ok, granted, Google already had their users well before the launch of its social extension. But how ...

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