Simon works on iubenda, obsesses over details at The Godfounder, and tweets at s2imon.

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Smart, Effective Strategies To Design Marketing Campaigns

Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could in some way help others grow an audience.

Smart, Effective Strategies To Design Marketing Campaigns

One recurring topic early on was launch and landing pages and the strategies that creators use to expand the reach of their websites, which led to a Smashing Magazine post titled “Elements of a Viral Launch Page.” In this post, you’ll learn what to look out for when creating your own small campaign and how these elements fit together in existing campaigns around the Web.


Emotional DesignThe Personality Layer

Today we'll have a look at a few projects in which the consistent use of the well-known term "emotional design" can result in a great personality. Positive attitude often leads to people sharing and even advocating for your product with their peers.

The Personality Layer

Positive emotions instill positive memories and make users want to interact with your product in the future. There’s also an additional benefit: In pleasant, positive situations, people are much more likely to tolerate minor difficulties and irrelevance. While poor design is never excusable, when people are relaxed, the pleasant and pleasurable aspects of a design will make them more forgiving of problems within the interface.


Elements Of A Viral Launch Page

Google+, Hipster, and Instagram! They all hit a gazillion users in no time at all — and you can even read all about it in everyday media today. This is every product creator’s dream. Ok, granted, Google already had their users well before the launch of its social extension. But how did the other ones succeed in building such a strong fellowship in a few months (or even days)?

Turns out that many of these services’ creators were very busy bees and made small details about their product’s launch addictive. It even turns out that many start-ups were indeed able to launch to a strong following (not much unlike Google+) through collecting interested users, email addresses, Twitter followers in any way they could well ahead of their public appearance using a combination of very common and old marketing strategies with clever launch pages.


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