Author:

Tomer is a user experience researcher at Google Search in New York City and author of the book, It's Our Research: Getting stakeholder buy-in for user experience research projects (2012). He founded and led UPA Israel and is the co-founder and organizer of leanUXmachine, a weekend of UX learning, collaboration, and mentorship for Israeli startups. Tomer holds a master’s degree in Human Factors in Information Design from Bentley University.

Website: It's Our Research

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The UX Research Plan That Stakeholders Love

UX practitioners, both consultants and in house, sometimes conduct research. Be it usability testing or user research with a generative goal, research requires planning. To make sure product managers, developers, marketers and executives (let’s call them stakeholders) act on UX research results, planning must be crystal clear, collaborative, fast and ...

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