Victor Yocco, PhD is a researcher and strategist at Intuitive Company, an amazing group to work with out of Philadelphia, PA. Victor has published with A List Apart, Boxes and Arrows, Smashing Magazine, and a number of academic journals. Victor’s interests include writing and presenting on the application of social psychology theories to design, and how to effectively frame communication to motivate users to engage in desired behaviors.

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Social Influence: Incorporating Social Identity Theory Into Design

No person is immune from the influence of the people and groups they encounter. As much as we would like to think that every thought we have is original, that every opinion we express is informed by facts alone, the truth is that we use others around us as a reference point for much of our attitudes and behavior. This isn’t a bad thing; it’s human nature.

Social Influence: Incorporating Social Identity Theory Into Design

Knowing how groups influence people can help you to move from being a common, everyday, work-your-fingers-to-the-bone designer to a strategic influencer of your target audience with relative ease. In fact, whether researchers, designers or managers, everyone involved in user experience (UX) design would benefit from deeper knowledge of how to incorporate social influence in their work.


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