Menu Search
Jump to the content X


Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

Twitter: Follow Vitaly Friedman on Twitter

Google Profile:

No Hard Feelings: The Wait For “Hardboiled Web Design” Is Over

Some books deserve a spot at your desk. The brand new Hardboiled Web Design by Andrew Clarke is one of them. In its 5th anniversary edition, Andy explains how you can use HTML/CSS efficiently in responsive design — and how to reduce wasted time in the process with developers, designers and clients. No fluff, no theory — just insights into his own experiences with clients such as ISO and WWF.

A look on the new Hardboiled Web Design Softcover

If you get a printed copy (free worldwide shipping), you'll get the eBook for free — available in PDF, ePUB, Amazon Kindle. All printed copies will ship from Dec 8th. Softcover, 441 pages. Jump to the table of contents. Proudly published by yours truly Smashing Magazine.


“This One Is Going To Be A Game Changer.” Meet SmashingConf San Francisco 2016

So, do you like challenges? Now, this one is going to smash you alright. Meet SmashingConf San Francisco 2016, packed with smart front-end and UX techniques — CSS/JavaScript architecture, SVG, Flexbox, pattern libraries, performance, UX, interface design, content strategy — to challenge everything about how you design and code — and how to touch someone's heart with design.

SmashingConf San Francisco

So you know what's going on in front-end. You've been working with pattern libraries and atomic design and Gulp and SMCSS and BEM and HTTP/2 and Flexbox and SVG. What you might not know though is what pitfalls and traps other web designers have encountered in practice — to prevent issues creeping out down the road.


SmashingConf Oxford 2016: Just Your Cup Of Tea

We love organizing events that deliver value and leave a long-lasting impression. SmashingConf Oxford is taking place again next year, on March 15–16th 2016. The conference will be packed with smart real-life solutions and techniques, ranging from front end to design to UX — and a few delightful surprises along the way. Two days, one track, 14 brilliant speakers and 350 fantastic attendees. Tickets are now on sale.

SmashingConf Oxford 2016 image

Discussions about design trends and visual style are often very subjective and they rarely provide actionable, valuable takeaways. Nothing beats a conversation about what worked and what didn’t work in actual real-life projects and what decisions were made along the way. That's exactly what we're setting off to explore in Oxford — accompanied by a lot of learning and networking in the beautiful pathways and gardens of legendary Oxford.


It’s The Smashing Birthday Party, And You Are Invited (With Goodies!)

Exactly 9 years ago we published the very first article on this very website. Many things changed since then, but one thing remained the same: our obsession for publishing valuable, practical quality content. We proudly stand behind our work — the books, the eBooks, the conferences; our craft is ours, but our work serves the community and belongs to everybody.

The Thanks Page inside the book

As a team, we are happy and privileged to do what we truly love, and we know that this wouldn't be possible without your kind and generous support. So thanks for sticking around. Now, a birthday calls for a birthday party, so we've prepared a little something for you to celebrate the day: a free chapter on responsive design patterns (PDF), a Mystery Riddle, a new free eBook and a birthday special: if you grab the hardcover of the Smashing Book 5 today, you'll get five Smashing eBooks as a gift for your kind support.


The New Smashing Mystery Riddle: Have You Figured It Out Yet?

Ah, these mystery riddles never stop, do they? To celebrate our ninth birthday, we’ve prepared yet another riddle, and this time it will require a bit more teamwork. We've hidden secret keys in different (physical) locations across the world. To move from one level to another, you'll have to find a hidden print-out in all (four) locations. Watch out for GIF file names.

Message in a bottle
Tip: Watch out for the file name. Large view.

To find the key password, you have to follow the clues and hints in a series of animated GIFs. Once put together, the keys will add up to a secret Twitter hashtag. Below you'll find the first animated GIF that contains a location clue. Identify the location, go there (yourself, or ask a friend, colleague or a total stranger) and find a hidden print-out.


From Russia With Love: Behind The Responsive Redesign Of

Relaunching a large-scale website is always quite an undertaking, especially if the task involves a huge political entity with content accumulated over a dozen years. In this article, we look behind the scenes of the responsive redesign of, Russia’s most prominent government website.

Search on

We had an opportunity to talk with Artyom Geller, one of the creative minds responsible for the design and UX of the project. We talked about the design process, the challenges and constraints, creative front-end solutions, as well as unusual budgets and stakeholders. —Ed.


Finally: Smashing Book #5 Is Here, And It’s Hot Like Smoking Barrels.

The waiting is over. Smashing Book #5 is here, it's smashing, and it's shipping worldwide — in fact, all pre-orders have just been dispatched. Think of it as a reliable playbook to master all the tricky hurdles of responsive design, well-tested in real-life projects by respected designers and developers. Ah, sure, you can get the book right away.

Smashing Book 5: Real-Life Responsive Web Design

Now, a standalone release post would be boring and predictable, so how about bringing another perspective to the magazine instead? Below you'll find some insights about the writing process by one of the authors of the book, Sara Soueidan, who has contributed an 80-page long compendium of useful techniques, tricks and strategies for dealing with SVG. — Ed.


“Web Design Is Dead.” No, It Isn’t.

Every now and then we see discussions proclaiming a profound change in the way we design and build websites. Be it progressive enhancement, the role of CSS or, most recently, web design itself being dead. All these articles raise valid points, but I'd argue that they often lack objectivity and balance, preferring one side of the argument over another one.

Web design isn't dead; it's up to us to find ways for making the web more exciting and delightful.

These discussions are great for testing the boundaries of what we think is (or is not) possible, and they challenge how we approach our craft, but they don't help us as a community to evolve together. They divide us into groups and sometimes even isolate us in small camps. Chris Coyier has published a fantastic post recently covering the debate on the role of CSS in light of growing popularity of React.js, extensively and objectively. That's the quality discussions we need, and that's what keeps us evolving as a growing and maturing community.


¡Mañana, Mañana! SmashingConf Barcelona 2015: An Event Where Anything Could Happen

Well, almost anything. We can’t guarantee space shuttle journeys or going back in time, but we will put on a truly intimate, valuable and memorable event. Taking place on October 20–21, SmashingConf Barcelona will be packed with smart solutions ranging from front-end to design to UX — and a few delightful surprises along the way. To the tickets.

SmashingConf Barcelona 2015

We strongly believe that trends don't matter, but techniques do. With SmashingConf Barcelona, we keep exploring interesting problems, smart solutions and lessons learned from actual projects. We highlight what has worked and what has failed — and why — so you know what to do next time you encounter similar problems. That's what makes up the spirit of our conferences, and we take pride in it.


Front End Ain’t No Piece Of Cake, But It Can Be Deliciously Good: Meet SmashingConf Freiburg 2015

Some things just don't change: SmashingConf Freiburg is taking place again this year, on September 14th-15th 2015, in our lovely hometown in Germany. Two days, one track, 16 brilliant speakers and 300 fantastic attendees, sharing practical insights into their craft. And the best bit: lots of networking in good ol’ beer gardens, at the very foothills of the legendary Black Forest. Tickets are now on sale.

Front End Ain't No Piece Of Cake, But It Can Be Deliciously Good: Meet SmashingConf Freiburg 2015

Trends don't matter, but techniques do. With another friendly, intimate conference in our lovely hometown, we'll explore practical techniques, design patterns, lessons learned and other tasty recipes from real-life projects. As you know, we care about interesting problems and smart solutions. The goal of this event is that everybody — speakers, attendees, as well as the fellow designers and developers watching the videos later — discover new techniques and strategies that can be applied to real-life projects right away.


↑ Back to top