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Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Vitaly is writer, speaker, author and editor-in-chief of Smashing Magazine. He runs responsive Web design workshops, online workshops and loves solving complex UX, front-end and performance problems in large companies. Get in touch.

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SmashingConf Oxford 2016: Just Your Cup Of Tea

We love organizing events that deliver value and leave a long-lasting impression. SmashingConf Oxford is taking place again next year, on March 15–16th 2016. The conference will be packed with smart real-life solutions and techniques, ranging from front end to design to UX — and a few delightful surprises along the way. Two days, one track, 14 brilliant speakers and 350 fantastic attendees. Tickets are now on sale.

SmashingConf Oxford 2016 image

Discussions about design trends and visual style are often very subjective and they rarely provide actionable, valuable takeaways. Nothing beats a conversation about what worked and what didn’t work in actual real-life projects and what decisions were made along the way. That's exactly what we're setting off to explore in Oxford — accompanied by a lot of learning and networking in the beautiful pathways and gardens of legendary Oxford.


It’s The Smashing Birthday Party, And You Are Invited (With Goodies!)

Exactly 9 years ago we published the very first article on this very website. Many things changed since then, but one thing remained the same: our obsession for publishing valuable, practical quality content. We proudly stand behind our work — the books, the eBooks, the conferences; our craft is ours, but our work serves the community and belongs to everybody.

The Thanks Page inside the book

As a team, we are happy and privileged to do what we truly love, and we know that this wouldn't be possible without your kind and generous support. So thanks for sticking around. Now, a birthday calls for a birthday party, so we've prepared a little something for you to celebrate the day: a free chapter on responsive design patterns (PDF), a Mystery Riddle, a new free eBook and a birthday special: if you grab the hardcover of the Smashing Book 5 today, you'll get five Smashing eBooks as a gift for your kind support.


The New Smashing Mystery Riddle: Have You Figured It Out Yet?

Ah, these mystery riddles never stop, do they? To celebrate our ninth birthday, we’ve prepared yet another riddle, and this time it will require a bit more teamwork. We've hidden secret keys in different (physical) locations across the world. To move from one level to another, you'll have to find a hidden print-out in all (four) locations. Watch out for GIF file names.

Message in a bottle
Tip: Watch out for the file name. Large view.

To find the key password, you have to follow the clues and hints in a series of animated GIFs. Once put together, the keys will add up to a secret Twitter hashtag. Below you'll find the first animated GIF that contains a location clue. Identify the location, go there (yourself, or ask a friend, colleague or a total stranger) and find a hidden print-out.


From Russia With Love: Behind The Responsive Redesign Of

Relaunching a large-scale website is always quite an undertaking, especially if the task involves a huge political entity with content accumulated over a dozen years. In this article, we look behind the scenes of the responsive redesign of, Russia’s most prominent government website.

Search on

We had an opportunity to talk with Artyom Geller, one of the creative minds responsible for the design and UX of the project. We talked about the design process, the challenges and constraints, creative front-end solutions, as well as unusual budgets and stakeholders. —Ed.


Finally: Smashing Book #5 Is Here, And It’s Hot Like Smoking Barrels.

The waiting is over. Smashing Book #5 is here, it's smashing, and it's shipping worldwide — in fact, all pre-orders have just been dispatched. Think of it as a reliable playbook to master all the tricky hurdles of responsive design, well-tested in real-life projects by respected designers and developers. Ah, sure, you can get the book right away.

Smashing Book 5: Real-Life Responsive Web Design

Now, a standalone release post would be boring and predictable, so how about bringing another perspective to the magazine instead? Below you'll find some insights about the writing process by one of the authors of the book, Sara Soueidan, who has contributed an 80-page long compendium of useful techniques, tricks and strategies for dealing with SVG. — Ed.


“Web Design Is Dead.” No, It Isn’t.

Every now and then we see discussions proclaiming a profound change in the way we design and build websites. Be it progressive enhancement, the role of CSS or, most recently, web design itself being dead. All these articles raise valid points, but I'd argue that they often lack objectivity and balance, preferring one side of the argument over another one.

Web design isn't dead; it's up to us to find ways for making the web more exciting and delightful.

These discussions are great for testing the boundaries of what we think is (or is not) possible, and they challenge how we approach our craft, but they don't help us as a community to evolve together. They divide us into groups and sometimes even isolate us in small camps. Chris Coyier has published a fantastic post recently covering the debate on the role of CSS in light of growing popularity of React.js, extensively and objectively. That's the quality discussions we need, and that's what keeps us evolving as a growing and maturing community.


¡Mañana, Mañana! SmashingConf Barcelona 2015: An Event Where Anything Could Happen

Well, almost anything. We can’t guarantee space shuttle journeys or going back in time, but we will put on a truly intimate, valuable and memorable event. Taking place on October 20–21, SmashingConf Barcelona will be packed with smart solutions ranging from front-end to design to UX — and a few delightful surprises along the way. To the tickets.

SmashingConf Barcelona 2015

We strongly believe that trends don't matter, but techniques do. With SmashingConf Barcelona, we keep exploring interesting problems, smart solutions and lessons learned from actual projects. We highlight what has worked and what has failed — and why — so you know what to do next time you encounter similar problems. That's what makes up the spirit of our conferences, and we take pride in it.


Front End Ain’t No Piece Of Cake, But It Can Be Deliciously Good: Meet SmashingConf Freiburg 2015

Some things just don't change: SmashingConf Freiburg is taking place again this year, on September 14th-15th 2015, in our lovely hometown in Germany. Two days, one track, 16 brilliant speakers and 300 fantastic attendees, sharing practical insights into their craft. And the best bit: lots of networking in good ol’ beer gardens, at the very foothills of the legendary Black Forest. Tickets are now on sale.

Front End Ain't No Piece Of Cake, But It Can Be Deliciously Good: Meet SmashingConf Freiburg 2015

Trends don't matter, but techniques do. With another friendly, intimate conference in our lovely hometown, we'll explore practical techniques, design patterns, lessons learned and other tasty recipes from real-life projects. As you know, we care about interesting problems and smart solutions. The goal of this event is that everybody — speakers, attendees, as well as the fellow designers and developers watching the videos later — discover new techniques and strategies that can be applied to real-life projects right away.


That’s Real-Life Responsive Web Design: Meet The Brand New Smashing Book 5

Smart “responsive” workflows, effective responsive design/UX patterns and powerful front-end techniques — if you need a good book on smart responsive design, our brand new Smashing Book 5 is just what you need. Neatly packed in a gorgeous hardcover, it covers time-saving, practical techniques for crafting fast, maintainable and scalable responsive websites. 584 (!) pages. Hardcover/eBook. Pre-order the book and save 15% today.

That's Real-Life Responsive Web Design: Meet The Brand New Smashing Book 5

Responsive design is a default these days, but we are all still figuring out just the right process and techniques to better craft responsive websites. That’s why we created a new book — to gather practical techniques and strategies from people who have learned how to get things done right, in actual projects with actual real-world challenges.


The Mystery Is Resolved: Northern Lights, Windmills And The Game Of The Century

So you find yourself somewhere in a little tourist station in Northern Sweden — with a few adventurous tourists, 86 surprisingly happy inhabitants, and a remarkably good Internet connection. There is nothing but breathtaking nature around you, with blueish mountains and bright red skyline blurring endless horizon — and Northern Lights dancing in the sky right above you. What do you do? Obviously, you come up with an idea for those sneaky 'lil Smashing Mystery riddles.

The Mystery Is Resolved: Northern Lights, Windmills And The Game Of The Century

In our previous riddles, we turned our little challenges into quests for creative solutions quickly. However, as we try to level up every new Mystery to keep it quite difficult to solve, with a new riddle this time we decided to turn it into an exercise of patience and stubbornness — beyond problem solving, of course.


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