CategoryBest Practices

March 22, 2021 — An up-to-date collection of accessible front-end components: accordions, form styles, dark mode, data charts, date pickers, form styles, navigation menu, modals, radio buttons, “skip” links, SVGs, tabs, tables, toggles and tooltips. Read more…

February 3, 2021 — Tooltips are powerful design patterns implemented to enhance the design experience by providing additional information precisely when users need it. Sometimes, however, tooltips are obtrusive, especially on mobile devices where available space is at a premium. Read more…

November 10, 2020 — In this article, we look at three key parts of a digital store and what you can do to design each to help customers more quickly and effortlessly get to the checkout stage. Read more…

August 29, 2019 — As our phones are getting bigger, we need to adjust how we build and design our websites. Is there something to learn from app design and tap bars? Can we fix the mobile navigation of our websites to have a lower interaction cost? In this article, we’ll find out. Read more…

April 25, 2019 — In this final article of the series, we’ll look into notifications UX and permission requests, and how we can design the experience around them better, with the user’s privacy in mind. Read more…

April 18, 2019 — This third article of the series explores some of the respectful ways on how to deal with cookie consent prompts, push notifications, and third-party tracking. Read more…

April 10, 2019 — Now cookie prompts aren’t particularly useful, but they certainly helped raise awareness about privacy and data collection on the web. In fact, users now know that websites track their data, which they weren’t aware of a few years ago. But they often see it as a necessary evil in exchange for accessing the content “for free.” This series of articles is about privacy-related design patterns. Vitaly Friedman will be exploring some of the respectful ways to approach privacy and data collection, and how to deal with those notorious cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking and offboarding experience. Read more…

April 4, 2019 — Web interfaces have become quite a character, haven’t they? Self-indulgent, impolite, disrespectful and obsessed with user’s data. In this series of articles, we’re looking into privacy UX patterns to make our interfaces better without leaving conversion considerations behind. In this four-part series, Vitaly Friedman will explore some of the respectful ways to approach privacy and data collection, and how to deal with notorious GDPR cookie consent prompts, intrusive push notifications, glorious permission requests, malicious third-party tracking, and offboarding experience. Read more…

November 1, 2018 — A 404 page should do more than apologize for poor navigation on behalf of your website. There are some 404 pages that go above and beyond. Rather than the stark white of a standard 404 error page, these pages take an opportunity to speak to users in a more personal tone. Excellent 404 pages are exactly like getting an unexpected treat from a friendly face. In this article, Shelby Rogers will show you why making an effort with a 404 page could better your website’s chances of people coming back despite the inconvenience, and how to track those errors to reduce how often people see it. Read more…

February 19, 2018 — How would you design a responsive car configurator? How would you deal with accessibility, navigation, real-time previews, interaction and performance? Let’s figure it out. In this article, Vitaly Friedman dives deep into the dos and don’ts of designing a perfect configurator. As designers, we might try to make our configurators advanced and sophisticated, but too often we overwhelm customers with too many non-trivial options. Read more…