CategoryMarketing

November 29, 2012 — The relationship between the media and marketeers is the greatest sham marriage of all time: convenience, rarely love. We need each other. Writers need to be paid, and people making products need to be paid too. That being said, the journalism profession has been somewhat eager to hand a lot of control of their content to advertisers for some time now. Read more…

June 4, 2012 — The term “social media guru” has almost become a dirty word within the Web community. In fact, despite most of us being early adopters of social networks such as Facebook or Twitter, we consider social media the purview of marketeers. Read more…

April 24, 2012 — Imagine you are in a classroom. Let’s say a high school classroom. You’re sitting at your desk, listening to your favorite teacher—the one who inspired you, the one who got you excited about that thing you love for the first time. Read more…

April 5, 2012 — You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in Finland. Read more…

March 16, 2012 — Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online. Read more…

October 21, 2011 — Paul Scrivens knows some of you reading this are dying to get more clients or more users to the app you created. Obviously, to get more people you need to let more people know about you and that doesn’t happen unless you say something. Know how to promote yourself! Read more…

September 1, 2011 — Discover some strategies to make your launch page more intriguing and shareable to grow your user numbers. In this article, Simon Schmid outlines some best practices and examples of successful viral launch pages. Read more…

November 18, 2010 — Since the beginning of time people have exploited the human desire to sin, to achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. Read more…

August 17, 2010 — In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they become the ferocious lion, bold, taking advantage of their competitors’ caution to seize opportunities in the tough market. Read more…

August 5, 2010 — Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. Read more…