Interface copy plays a crucial role in the overall user experience, helping guide users smoothly, allowing them to navigate easily through the app, discover and start using product features, and more. In this article, you’ll find simple, practical tips and a checklist to help you create a clear and concise microcopy, ensuring a seamless user experience.
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Balancing the age-old simplicity of words on paper with the myriad creative possibilities of the web is a tension as old as the web itself. Leaning into that overlap can bring new dimensions not just to the things we write but also to how we write them.
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Content matters! Unfortunately, when it comes to informational websites, content quality is often poor. There is no magic answer to fix that. However, there are practical techniques you can use to improve the copy on your websites and ensure your users find the content they are looking for.
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In this article, we’ll walk through the process of taking a seemingly simple design for a text-and-media component and deciding how best to translate it into code, keeping in mind the needs of both users and content authors.
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SEO is an ever-changing world. Blink and you’ll miss the latest best practices, thought leaders, and tools. Feeling out of touch is natural. Every tweak to major search engine algorithms sends shockwaves throughout the web. For those who don’t follow the SEO space it can be easy to lose track of the latest trends, authorities, and resources. That’s what this page is for. It will break down SEO’s hot topics, common questions, and the best resources for staying up to date with that world. This guide is your way back into the groove, baby.
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Your mobile website or PWA needs social proof to convince visitors to convert. Social proof comes in a variety of forms. But just because your client has amassed testimonials, case studies, client logos and partnership seals, doesn’t mean you should bog down your mobile site or PWA with all of them. Yes, visitors need to be given a reason to trust. But that shouldn’t come at the expense of their experience. With this guide, Suzanne Scacca will show you how to build social proof into the mobile experience the right way.
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Writing for a publication such as Smashing Magazine can help to build your reputation as an expert. In this article, Editor in Chief Rachel Andrew is going to go through the process for pitching, heavily based on her own experience as a writer and as Editor in Chief of Smashing. However, She’s also taken a look at the guidelines for other publications in order to help you find the right places to pitch your article ideas.
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Content marketing is the practice of creating a piece of content. This piece of content is generally free, though it may be hidden behind a simple email/lead-capture form, and it usually is meant to be found through search or through free/low-budget distribution methods It is tough, but with the right WP plugins, you can turn your website into a content marketing machine, one that actually performs for your business. Here are some stellar plugins that will ensure your efforts aren’t falling short.
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The way many of us create content-driven websites isn’t quite optimal, and we need to do something about it. When designing a website, it’s important to focus on better understanding the folks who will visit the website. If you haven’t allowed user feedback to influence the design and content of your website, then it’s probably time you did. Paul Boag explains why.
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Systems build on systems, and those simple systems can provide a key to designing for more complex spaces. In the space of digital design, if you ensure that your simplest dynamic systems of content, structure and meaning-making work as intended at a foundational level, then you can lay the groundwork for larger, more complex systems that also work as intended. In this article, Andy Fitzgerald will show you how to use a simple set of open-source tools to introduce real, dynamic content into your prototyping process from day one. This approach allows you to focus on how users understand your content from the very start of a project and to subsequently build structural, visual and technical elements atop that foundation of understanding.
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