Emmett McBain was a Black American graphic designer whose work had a remarkable impact on the representation of Black Americans in advertising. In this part of Andy’s series, he’ll explain how his work can inspire what we design for the web.
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This tutorial is for illustrators who also happen to be passionate car enthusiasts. If you follow along, you will learn how to draw from scratch in Sketch the legendary Porsche 911 — all in vectors.
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There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers can keep panic and frustration from seeping into the shopper’s experience.
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In the tenth issue of Inspired Design Decisions, Andy Clarke will explain how Giovanni Pintori can inspire design for the web with his distinctive use of color and shape.
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The restaurant industry has begun to undergo a major digital transformation. Those that want to survive will need a website that can handle the new way of operating, which means they can no longer afford to hold onto that cheap website built years ago.
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The ancients can teach us a thing or two about design — even web design. The Roman architect Vitruvius had buildings in mind when laying out his golden triad, but its principles are just as applicable to the web as they are to brick and mortar.
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Stress isn’t just something that makes people feel uncomfortable. There are many things that might invoke this response from your visitors, including the design. In this article, we’re going to look at some ways to de-stress your design.
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Constructing an equivalent experience may mean changing the way you think about development and design, and potentially reevaluating your existing work. In this article, we’ll address common accessibility issues, and how to best go about improving them so everyone can effortlessly access your content.
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In this ninth issue of Inspired Design Decisions, Andy Clarke will explain how studying the work of Max Huber — one of the less well known but most distinguished Swiss designers — will teach you how to turn mundane subjects into exciting visual communication.
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The pressure to rush market and usability research carries risk. In this article, we’ll cover four practical techniques to mitigate this risk and create designs that better serve customers and the company.
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