Category: Design

This category features articles on general design principles, Web design, typography, user interface design and related topics. It also presents design showcases and practical pieces on the business side of design.

Popular tags in this category: Web design, Typography, Design Legacy, Navigation, Forms, Mobile, Techniques, Showcases, UI Design.

The Art And Science Of The Email Signature

Email signatures are so easy to do well, that it's really a shame how often they're done poorly. Many people want their signature to reflect their personality, provide pertinent information and more, but they can easily go overboard. Why are email signatures important? They may be boring and the last item on your list of things to get right, but they affect the tone of every email you write.

All Image in The Art And Science Of The Email Signature

Email signatures contain alternative contact details, pertinent job titles and company names, which help the recipient get in touch when emails are not responded to. Sometimes, they give the recipient an idea of who wrote the email in case it has been a while since they have been in touch. They are also professional: like a letterhead, they show that you run a business (in some countries, you're required to do so). Here are some tips on how to create a tasteful signature that works.

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Don’t Touch That Dial — Lessons Web Designers Can Learn From Television Broadcasts

Each year, the battle for television ratings begins. Networks unveil their latest creations, jockeying for position in the ratings race, doing everything and anything within their means to gain and keep as many viewers as possible. Months, sometimes years of planning, preparation, marketing, shooting, and editing are laid bare on the "tube" for all to see. Some shows fail miserably and are cancelled after a few months. Others thrive, and become the next big thing. They all hope to become the next American Idol.

Google on an Television

Television broadcasts continue to have a major impact on society — both in positive and negative ways. Whether you have a long-standing love affair with your television set, or you just use it to kill the monotony when you're taking a break from the internet, I'm sure you'll agree that, due to the overwhelming impact TV has had on modern society (and on television producers' pocketbooks), techniques and principles unique to television broadcast production and marketing are worth examining.

Let's see if there are lessons to be learned from the television broadcasting medium that can be applied to web development, design, and related fields.

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Color Theory For Designers, Part 2: Understanding Concepts And Terminology

If you're going to use color effectively in your designs, you'll need to know some color concepts and color theory terminology. A thorough working knowledge of concepts like chroma, value and saturation is key to creating your own awesome color schemes. In Part 1: The Meaning of Color of our color theory series, we covered the meanings of different colors. Here, we'll go over the basics of what affects a given color, such as adding gray, white or black to the pure hue, and its effect on a design, with examples of course.

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Hue is the most basic of color terms and basically denotes an object's color. When we say "blue," "green" or "red," we're talking about hue. The hues you use in your designs convey important messages to your website's visitors. Read part 1 of this article for the meanings conveyed by various hues.

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Color Theory for Designers, Part 1: The Meaning of Color

Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there's a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that's happy and uplifting in one country can be depressing in another.

color star

This is the first in a three-part series on color theory. Here we'll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). In Part 2 we'll talk about how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colors. And in Part 3 we'll discuss how to create effective color palettes for your own designs.

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Don’t Forget The Small Stuff This Year

Whether a designer, developer, blogger, or freelancer, you surely have a to-do list on which certain items slowly inch their way down. These forgotten items add up fast! Think of all the items that you've discarded from your to-do list to save time. Even more frightening, what items might you have overlooked to meet a deadline? What have you left on the proverbial cutting-room floor yet again?

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What better time than the new year, or new decade for that matter, to tackle your neglected checklist? In this article, we'll look at some commonly overlooked items on a typical checklist (in no particular order). Some are new, some are commonsense and some are not so minor and ought never to be forgotten. So, let's get started in this young year by striking off some items from your to-do list!

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Design and Build Email Newsletters Without Losing Your Mind (and Soul)

“We really love this new website you’ve built! Now we’d like to send out an email to all of our customers, friends and anyone, and it should look exactly like the website except with a spinning mailbox at the bottom, and have my photo, and my cat’s photo...” Ever had that conversation with a client? You’ve built plenty of websites in your time and could knock off a blog template in your sleep, but HTML email? Seriously? HTML email has the reputation (often well deserved) of being a horrible design medium.

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The mere mention of it sends some designers into physical shock (try it if you ever get stuck in a tedious conversation about XHTML vs. HTML 5). The truth remains that businesses and individuals the world over send and receive email in HTML format by default every day, and many of them genuinely prefer it to plain text. So designers have a choice. We can stick our fingers in our ears, cover our eyes and hope it all goes away or we can learn to make the best of a challenging design medium and produce something that raises the quality level a bit.

This article gives you the information you need to plan, design and build an HTML newsletter that renders well and is actually useful to recipients. It’s a quick and dirty guide to effective email newsletters.

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25 New High Quality Free Fonts

Every now and again we take a look around, select “fresh” high-quality free fonts and present them to you in a brief overview. The choice is enormous, so the time you need to find them is usually the time you should be investing in your current projects. We search for them and we find them, so you don’t have to.

Beautiful Free Fonts - PT Sans

In this selection we’re glad to present you PT Sans, FF Celeste Sans Offc Black, Secca STD, Cantarell and many other regular and experimental high-quality free fonts. Please read the license agreements carefully before using the fonts — the license can change from time to time.

You may also want to take a look at our previous typography-related posts:

  • 20 New High Quality Free Fonts
    In this previous "free fonts" edition we present Madawaska ExtraLight, Apparatus SIL, League Gothic, Contra and many other high-quality free fonts.
  • 40+ Excellent Freefonts For Professional Design
    The price of good fonts usually reflects their quality and starts at 50$ per typeface. However, before purchasing a font you will probably use only once in your designs you might want to take a glance at outstanding free alternatives first.
  • 50 Useful Design Tools For Beautiful Web Typography
    A review of useful typographic tools, techniques and resources for creating effective and expressive designs. We will also look at some hands-on typography tools that help designers and developers learn how to style their Web content, test it interactively and see the changes instantly.
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The Case Against Vertical Navigation

In a recent article about unusable and superficial beer and alcohol websites, I made the claim that using left-hand vertical navigation is an out-of-date method in modern web design. In the comments, a few people wondered why I said this. I was surprised that it got any attention at all, because it was a brief comment in the article, and didn't constitute a substantial part of the argument I had put forth. Nonetheless, I decided to write an article describing what I feel is a solid case against using vertical navigation in modern web design.

Poli Maraton

Naturally there are exceptions to every rule, and I'll discuss those briefly at the end. But first I'm going to present five reasons why vertical navigation should not be used and why designers and architects should almost always construct their sites with horizontal navigation in mind.

It should be noted here that when I refer to "vertical navigation", I'm talking about the top-level, primary means of navigating a website. This would not include left or right sidebars that have secondary links and call-to-action areas that are perfectly acceptable in many circumstances.

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My Website Design Was Stolen! Now What?

Designers spend hours perfecting websites, whether their own or their clients'. When you've invested anywhere from a few days to months in a website, the last thing you want is for someone else to steal the design without even giving you proper credit (or compensation). And if you're a template or theme designer, it's an even bigger problem. After all, if your templates are available online for free, a lot of people won't bother paying for them.

gavel

So what can you do if you've discovered that one of your designs has been ripped off? What should you do? Read on for a complete guide to steps you can take to protect your intellectual property.

I am not a lawyer, nor do I pretend to be one on TV, so the advice here should not be taken as legal advice. Before taking any of the actions mentioned below, check with a lawyer or other legal expert to see what is allowable in your state or country or to see if additional options are available to you.

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