Category: Design

This category features articles on general design principles, Web design, typography, user interface design and related topics. It also presents design showcases and practical pieces on the business side of design. Curated by Alma Hoffmann.

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Improve Your E-Commerce Design With Brilliant Product Photos

Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they'll feel about purchasing from you and the better your conversion rate will be.

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While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your website’s overall aesthetic and your company’s image. Let’s start with a few great examples of how online retailers have incorporated high-quality product photos onto their websites. In this article, we will focus on images of actual items, rather than models, events or landscapes.

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A Design Is Only As Deep As It Is Usable

There are well-known proverbs that imply (or state outright) that beauty is superficial and limited in what it can accomplish. "It's what's inside that counts" and "Beauty is only skin deep" are a few simple examples. Because the Web design industry is now flooded with a lot of raw talent, and because virtually anyone can create a "beautiful" website, recognizing a truly beautiful website experience is becoming increasingly difficult. What appears beautiful to the eye might in fact be more of a hindrance.

10k Apart's Branding

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In this article, I hope to provide a clear demarcation between what is perceived by most to be beautiful in Web design and what is truly beautiful, along with some guiding principles to help designers today create websites whose beauty is not superficial, but rather improves and enhances the user experience.

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The Web Design Community Offers Advice To Beginners

At one time or another, we are all newbies. That’s right: you can deny it all you want, but not one of us got into this game with a full deck stacked in our favor. We entered as newbies, born fresh after the start screen loaded. However, unlike in a game, we are not immediately launched into a tutorial level to learn the ropes in this new world — what to avoid, how to progress, etc. And if we feel overwhelmed by our newbie status, we may not be able to find our way to the tutorials and guides that the community has put together to help us sort all of this out. So, feeling very alone in all this is easy.

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But this is the great thing about being part of the online development community — that you are never truly alone. Your experience may be unique in its details, but it’s not generally, which is great because the community is very open to sharing its experiences and offering guidance to help newbies navigate the twists and turns we are sure to face as we continue down the developer’s path. In most cases, all you have to do to get some helpful advice is to venture into the social media neighborhoods and ask the community at large. At times, the answers just pour in.

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Business Card Design Starter Kit: Showcase, Tutorials, Templates

Professionals in any field should always keep business cards on them because you never know when you'll meet a potential client, partner or like-minded person. Despite their small size, business cards are one of the most powerful and handiest marketing tools. Not only do they create a link between you and your new contact, they’re also a quick way to give a great first impression. Business cards promote your skills and achievements and serve as a little container for big ideas.

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Don't underestimate the process of designing business cards; a well-made card does not just share your contact details: it generates further sharing and buzz. Like any self-promotion tool, designing a business card requires solid brainstorming and careful implementation to get the best effect.

This post targets a diverse audience. It features a collection of remarkable business card designs that could help you in your search for creative ideas. The round-up of fresh tutorials and business card templates further down might come in handy for those who don’t have the skills or experience to design their own.

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What Do We Really Mean By Art?

Mark Rothko, an American artist who described himself as an "abstract painter", once said that he was not the kind of person interested in the relationship of form, color or similars. He didn't define himself as an abstractionist, but rather as a person interested only in expressing basic human emotions such as doom, tragedy, ecstasy and so on. This was one person's vision of art, but what do we mean by art today? Why is defining the concept so difficult?

Alberto Cerriteño

This article is an exploration of the meaning of art and an attempt to understand the relationship between art and artists, with some useful insights via interviews with both traditional and digital artists.

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Designing Style Guidelines For Brands And Websites

A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide.

Edward Tufte once said: "Great design is not democratic; it comes from great designers. If the standard is lousy, then develop another standard." Although there's no stopping some clients from making their website awful, by creating a style guide, you're effectively establishing rules for those who take over from you.

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What Is The Last Thing You Do Before You Launch A Website?

One thing that can be said about human beings is that we are, by and large, creatures of habit. We establish routines, consciously and subconsciously, that help us accomplish tasks or move us more quickly or comfortably through our day. Habits are formed in the design and development community just as they are in nearly every other professional and personal environment, and they serve any number of purposes. In design and development circles, one established habit is seen with the launch of a website or project.

Freak Out

Naturally, each of us has developed a process that we engage in as we wrap up a project, but a few procedures tend to be used over and over again by the masses. We know this because we ran a poll on this very topic on Twitter. We got many great responses, but the community tends towards a few common practices. We could see as we looked through the list of entries that certain wrap procedures seem to have mass appeal (judging by the number of times they were given as answers), so we began to examine the benefits they offered and what they say about those who fall back on them.

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Web Designer As The Artist, Scientist And Philosopher

Web professionals have to be both flexible and creative to meet the needs of each client — and these characteristics often transcend the design and development process. Each of us has a unique approach to our work. The particular mindset and methods by which each of us turns a mental image into a delightful and usable website is worthy of investigation.

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In this article, we'll discuss three approaches taken by many Web designers and developers. While a creative individual usually falls into more than one of the three categories, each of us is still likely more heavily weighted towards one. These approaches might help determine what paths someone is best suited for and might shed light on how they achieve their goals. So, without further ado, we introduce you to the artist, the scientist and the philosopher.

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Designing A Facebook Fan Page: Showcases, Tutorials, Resources

Despite its privacy issues, Facebook clearly has a key role in global Internet activity. It has become a kind of universal social network, being used for both personal and business needs. For many individuals, companies and organizations, Facebook has become an integral part of their branding strategy and promotional campaigns. Facebook provides many tools for maximizing the effect of your presence on the social network, most of all by means of business pages, also known as fan pages.

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Using a variety of applications and Facebook API tools, one can get creative not only with the page content, but with the design, too. In this post, we'll give you an idea of how to use Facebook for your business and self-promotional efforts. Below, you will find best practices for custom Facebook fan page designs, with various approaches to creating an attractive, descriptive and engaging Facebook business page. In addition, the selection of tutorials and resources for Facebook fan page development might help you get started with your own effective Facebook presence.

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The Evolution of The Logo

Logo design has been a controversial subject in the design press lately. One branding professional recently claimed that logo design is not that hard to do and another said that logos are dead; some rebutted while others concurred. Why all the fuss?

We live in a Brand Era, where branding is in, and for some, aspiring to the Paul Rand style of logo craftsmanship is about as hip and contemporary as writing your invoices with a quill. Yes, logo design is only one facet of the powerful force that we call brand identity. Yes, a branded design environment can communicate sophisticated brand meaning without much (any?) usage of logos.

MTV Logos

But some 'brand gurus' or 'brand evangelists' (translation: 'bastions of corporate pretension') seem to enjoy making hyperbolic pronouncements just to sound shocking or cutting-edge. Logo design is not dead. The technological advancements and tumultuous industries of our century are causing its role in our culture to evolve.

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